Our story

Our visionWe aspire to be the premier niche equipment supplier across North America. We are proud to be 100% Canadian owned & operated and are growing fast.

Momentum Lift Equipment is a family owned business started by James Ricardo. An already successful entrepreneur, James wanted to bring niche aerial equipment to Canada with the commitment of providing Toronto’s businesses with quality equipment, safe solutions and superior service.

Our values are driven by our personal values of growth, support and responsibility and we take these values very seriously. As a group we strongly believe in giving back. We support multiple charities and are always looking to sponsor and volunteer. Please send us an email at if you would like us to be a part of your community.

Our guiding principles

  • Customers first We believe in making it easy for our customers.
  • Continuous learningWe are constantly evolving and learning from around us.
  • Community focussedWe aspire to build a community around us, supporting each other.
  • Passion for growthWe are passionate about growing across North America and sharing our unique equipment with you.
  • Reliability
  • Safety
  • Customer service

The momentum commitment

When you choose Momentum, it is just the beginning of our commitment to you. We go above and beyond to ensure our machines are inspected and maintained to ensure your safety. Our significant industry experience and personalized customer service means you can trust us with all your needs. We are family-owned and proudly Canadian and are tirelessly committed to our customers.

Book a demo today!